Who moved the productivity cheese?
“Who Moved my Cheese?” is the title of a great little book on change by Spencer Johnson. If you haven’t read it yet, I recommend it. It stars two mice, Sniff and Scurry, and two small people, Hem and Haw. All four get up every morning to go to chese station C to get their fill of cheese, until one day there’s no more cheese. Sniff and Scurry quickly run off to find new cheese. But Hem and Haw–well they hem and haw. They keep showing up at Station C hoping that tomorrow will see their station refilled. But of course that particular cheese is gone.
Businesses have spent the last 100 years getting their productivity cheese from Station “Task Efficiency.” It worked really well at first. We automated tasks to be faster and cheaper and lo and behold we got higher productivity which led to higher value. But today new systems are implemented that often have no discernible effect on value. Even process improvements seem to work at first, but then initial gains are lost.
Could it be that Cheese Station “Task Efficiency” is out of cheese? Are you still looking for it?
So, who did move my cheese?
I think the title for the book should have been “Who ate my cheese?” rather than “Who moved my cheese?”
The thing is: no one moved the cheese. The organization has been eating the cheese over the decades. Every time an attempt is made to make things cheaper through task efficiency, a bit more of the “task efficiency” cheese is gone. Initially the cheese was manual work done by people. This cheese was eaten away by machines. Then it was clerical work. This cheese was eaten away by business software. When an old machine is replaced by a new one, or when new software replaces old software, we don’t see the same gain as we did the first time. Of course that makes sense because that cheese has already been eaten. New machines and new software may prevent us from backsliding but they don’t move us forward much anymore.
Virtually every methodology in existence today, from Lean to Six Sigma to Process Engineering is based on the same principles: look for ways to to cut task waste and look for ways to speed up the remaining task work. Both strategies attack task efficiency. And I only say “virtually all” instead of “all” because I can’t prove that it’s actually all methodologies, although that’s what I believe.
Task efficiency assumes that increasing productivity (ability to produce more stuff) will result in more value. This was initially true. Now, producing more stuff doesn’t usually produce more value. So what’s a guy to do?
So far, we’ve been like Hem and Haw going back to the same “task efficiency” station hoping that someone will replenish it. But we really need to be more like Sniff and Scurry. We need to stand back and smell the cheese or lack of it like Sniff and Scurry. But they had a big advantage. First of all, they could detect the diminishing smell of cheese. Secondly, because there was less smell from the current cheese they could better smell large piles of better cheese that was further away.
Enter the Relational Process Model described in More Perfect by Design. Using the principles outlined therein, we can develop and organization version of “Sniff” and “Scurry”. We must develop what nature has deemed fit not to hardwire within us. We need a ”Sniff and Scurry” scorecard that tells us when a certain kind of cheese is about to end and where to go for new, more valuable cheese. And what is that new kind of cheese? It’s value. We need to start looking for value waste if we want to again capture significant gains.
What we need is some way to smell how much opportunity is left within the current process paradigm and when we need to seek a new process paradigm. We need a way to help us sketch out what the new paradigm might look like so that we can more easily find it. The Relational Process Model is a framework that helps us do both. It helps organizations become more like Sniff and Scurry and less like Hem and Haw. It helps an organization become value aware and value effective in addition to task efficient.
Learn all about the first true integrated business modelling framework for designing and managing business processes. To learn more about the book, please visit www.MorePerfectByDesign.com. It’s available from your favourite online retailer.
Angelo Baratta
Performance Innovation

Buy the book at iUniverse.com